Fusion Medical Staffing employs health and nursing care professionals who travel and work in all 50 states at hospitals, skilled nursing facilities, home health and outpatient clinics, as well as occupational and physical therapy clinics. This young company, founded in 2009, has grown rapidly yet they continue to take pride in the work they do and the way they do it.
Fusion contacted us to create a video that demonstrated what their employees do from a personal perspective. After learning more about the work of a traveling healthcare provider, we all agreed approaching the story from a “day in the life” framework would be most compelling.
The concept we used showed everything a healthcare traveler would experience — before, during, and after work — during a thirteen-week assignment. Our biggest challenge was showing her in multiple locations. We solved this by showing our main character waking up and looking out the window at multiple cities which we then composited in during post production.
The project was shot in four days at 14 locations. We featured three actors and more than 30 extras. Within 48 hours of going live the video had more than 10,000 views.